Fenwick promises a White Christmas

Fenwick of Bond Street is promising Londoners a White Christmas as it announces its Christmas 2014 concept.

The department store is collaborating with Irving Berlin’s White Christmas musical to showcase a festive season it hopes customers will “fall in love with”.

The store will reopen its Bond Street corner balcony, which hasn’t been opened for a public event since World War Two ended in 1945, for a one-off performance of the title song, White Christmas by Aled Jones and the musical cast on October 29, complete with a blanket of virtual snow.

This will be the first time the musical has ever been performed in London and marks 60 years since the launch of the White Christmas film starring Bing Crosby.

To celebrate the theme, Fenwick will also be using its windows to bring to life the famous festive film with a piano keyboard cascading down its Bond Street facade and mannequins dressed in silver designer fashion dancing around a forest of rotating Christmas trees, to represent the musical’s most famous scenes.

David Walker Smith, Fenwick of Bond Street’s managing director said: “If there’s one song which conjures up an emotional feeling and endless festive memories, it’s White Christmas, which made it a natural step for us to collaborate with the team behind Irving Berlin’s iconic White Christmas.

“We wanted to create a classic Christmas card scheme, and we’re delighted to be inviting both Londoners and our Bond Street audience to celebrate the important things in life this festive season, love, family, fun and friendship.”