Finch realises his 'Chucs' dream

Charles Finch, son of 70’s movie star, Peter Finch, has realised a dream ‘after 25 years of talking

about it;’ the opening of his own store Chucs Dive and Mountain Shop, which happened last night in West London.

Chucs, he emphasises is not a ‘brand’ but a shop and hopefully a-soon-to-open concession in Harrods, comprising well made swimming trunks, T-shirts, polos and shorts for men and women and puffa jackets.

Inspiration comes from a peripatetic childhood between Jamaica and Los Angeles, whilst moving with old school movie stars, like Errol Flynn and Ian Fleming.

Finch does concede though, ‘manufacturing swimwear is one of the most complex, costly activities in the clothing business. Finding a factory you trust that will agree to your minimum orders is almost impossible.’