Flip; new Moda sports fair

Surf guru's Billabong are amongst the newest recruits to be setting up their men’s and

women’s collections for the UK’s new urban, street and action sports clothing trade fair, FLIP.

FLIP is a new element to the much lauded Moda show.

Due to take place at the NEC Birmingham from 12-14th August, the event aims to merge board sports with urban culture, FLIP will create a new adrenaline fuelled showing, including brands across the UK, States and cross continent.

Other brands to look out for include Lowlife, Santa Cruz, Quicksilver, Famous Stars and Straps.