Fred Perry names new brand director

Sportswear brand Fred Perry has confirmed the appointment of Rob Gaitt as its new brand director, following the departure

of Andrew Rogers earlier this year.

Gaitt joins from British luxury label, Dunhill, where he served as its global head of brand image, responsible for redefining and leading all brand aspects of the business. Prior to Dunhill held various roles as Puma and Nike.

Rogers left Fred Perry in February to become the brand director of McQ, the contemporary label from Alexander McQueen, after less than a year in the role.

Additionally, Eve-Marie Kuijstermans has moved within the business and is now Laurel Wreath sales and business development manager, responsible for all commercial and marketing opportunities within the Laurel Wreath part of the business.