Fred Segal expanding to Tokyo

Southern Californian retail brand Fred Segal has announced that it is opening its first international location in Tokyo, Japan next

spring.

The store described by the retailer as an “international lifestyle centre” will occupy three of five buildings in a converted railway site at 13 Daikanyama-cho Shibuya-ku in Tokyo and marks the first in a long-term partnership between Sandow, the owner of Fred Segal, and Mark Styler Co. Ltd., to launch Fred Segal throughout Japan.

Opening in spring 2015, the debut centre will house a “curated mix” of luxury products across men, women and accessories, plus home and lifestyle categories, from both independent brands and Fred Segal-branded merchandise. In addition, the space will also feature a café, spa and other luxury services.

CEO of Fred Segal, Paul Blum, said: "The original Fred Segal stores in LA have always appealed to the Japanese consumer who has an appreciation for cutting-edge style and Southern California culture.

"Tokyo is absolutely the right market for us to launch Fred Segal's first international location and the innovative Daikanyama site will do a great job of reflecting our brand's sensibility. We're pleased to be working with our partner Mark Styler, who has deep experience in the Japanese fashion and retail market and truly understands the Fred Segal brand."

The Tokyo debut is planned to be followed by several additional retail locations in other key Japanese cities, including flagship stores, lifestyle centres and branded boutiques within major, high-end department stores.