Freddy’s lifestyle

34 Years ago Freddy’s history started and its biological need for motion and dynamism referred

to as the ‘Slounge Way’. The brand integrates fashion, sport and fashion and launches ‘Art of Movement’ for AW10.

The new Freddy collection brings 'Slounge' to the forefront of its campaign, demonstrating the brand’s commitment to the ‘Art of Movement’. Freddy is known for creating clothing that connects with the body of the wearer aiming to generate cohesion between oneself and their environment. The brand aims to create styles that make you feel at ease in any situation designed for relaxing in as well as for physical activity and to live a carefree life but one that respects the environment.

In 2008 the label treated the fashion industry to a dance performance at the Royal Opera House in London as Italian label Freddy partnered with The Royal Ballet.