Free admission to CPH Vision & Terminal2 from August 2011

Copenhagen Fashion Fairs wish to be the forerunners

of a more accessible Nordic exhibition platform and has therefore chosen to let the visitors get free admission to CPH Vision & Terminal-2 by pre-registration online.

Copenhagen Fashion Fairs have worked hard the last couple of seasons to create an ideal trade fair platform as part of the Copenhagen Fashion Week, and the growing optimism in the fashion industry has led us to act.

For years the buyers have paid the highest price by letting employees stay home resulting in a lack of knowledge of the upcoming trends and the necessary inspiration for additional sales. Therefore it is important right now that the fairs are accessible for the business to continue to grow. Small brands have also paid the price as buyers have made the "safe choice" and without the next generation of NEW DESIGNERS, Copenhagen could lose its status as a catalyst for the new growth of exciting Scandinavian designer sprouts.

Peter Fenger Selchau, Managing Director of the Copenhagen Fashion Fair's says;
"We have chosen to invest in the future of Copenhagen and let Nordic fashion speak for itself. We wish to eliminate all barriers a potential buyer could have for deciding to miss out on Copenhagen Fashion Week. The Nordic brands must be seen and experienced in Copenhagen and without the great support from our exhibitors - this could not be brought to life."

As a part of CPH Vision and Terminal-2's strategy to establish Copenhagen as the leading Nordic fashion week, we have chosen to accommodate the exhibitors wish of a united Copenhagen. Therefore we have made it our mission to gather as many Nordic brands under one roof creating a possibility of a larger trade fair. This could result in a future expansion of the two existing fairs, CPH Vision and Terminal-2, and even resulting in a sharper segmentation and an ideal Nordic trade fair platform attracting the foreign buyers.

The goal is simple. Copenhagen Fashion Fairs wish to set the agenda and act. Copenhagen will be the market leader and preferred fashion week in northern Europe measured in quality - and the first step is accessible trade fairs.

FOR FURTHER INFORMATION AND PRESS ENQUIRIES
PLEASE CONTACT PRESS MANAGER NATASHA SKOU
NS@CPHVISION.DK