French brand Iro to open stores in London and Los Angeles

Iro is planning to open new stores in London and Los Angeles

by 2014. The luxury brand recently opened its first concept store in Rome, Italy. The store offers Iro’s menswear and womenswear lines, as well as Iro Jeans, their new denim collection.

Brothers Arik and Laurent Bitton were inspired to start the company after running their own music production company and created the brand together back in 2004. Rock and roll continues to be a source of inspiration for the designs and the combination of street wear and luxury has proven to be a success for the brand, which currently has six stores in France alone.

Iro presently has five international stores, with a number of concession stands across the globe in exclusive department stores, such as Selfridges, Harrods and Barneys. The French brand plans to open 20 stores worldwide by 2015.