Future Brands to distribute Lotto in the UK

Italian sportswear brand Lotto has signed a partnership agreement with Future Brands, part of the Batra Group,

to distribute its performance and leisure lines in the UK and Ireland.

The deal begins this May and will see Future Brands launching with the Spring/Summer 2015 collection and distributing the footwear, clothing and accessories to specialised fashion stores, department stores, sport independents and selected e-commerce sites.

Andrea Tomat, president of Lotto Sport Italia, said: “The UK and Ireland are two strategic markets in Europe and are among the most valuable in absolute terms. In the lifestyle segment it is in these countries that trends often first emerge to go on to be developed in other areas of the world, while on the performance side this is also home to some of the greatest sporting traditions, with the presence of the likes of the Premier League and Wimbledon, one of the most prestigious of all the world’s tennis tournaments.”

Tomat added: “To achieve the best possible results we have chosen a competent, well-motivated and reliable partner in Batra which has been working in the sports field for decades and is thoroughly conversant with the British market. I am sure that it is very well placed to develop our brand in that market, further strengthening brand identity, fully exploiting the authenticity and the history of Lotto.”

Rajiv Batra, director of Batra Group, commented: “We are very excited to be working with one of the most iconic brands in sport, with a rich heritage in tennis and soccer. We see great prospects for Lotto in the UK and Ireland, and we look forward to developing the brand, and making the most of this great opportunity.”

Future Brands is part of the Batra Group, a retail and distribution specialist that has a presence in Europe, particularly in the UK, as well as North Africa, the Middle East and India. Batra Group was founded in 1949 and now operates more than 2,500 points of sale worldwide and has commercial agreements with major sport’s brands.