Gant taps Patrik Nilsson as CEO

Patrik Nilsson, who recently stepped down as president of Adidas North America, has been named as the new Chief

Executive Officer for contemporary fashion and sportswear brand, Gant.

In his new role, Nilsson will lead all Gant operations globally and will report into chairman of the board, José Luis Duran. His appointment marks the brands ambition to push forward in the international lifestyle arena.

Commenting on the appointment, Duran, said: “Gant is today one of the world’s leading American Sportswear brands and I’m very excited to welcome Patrik Nilsson as new CEO.

“With his extensive international experience, and strong knowledge in building and refining leading iconic brands he will bring important expertise in sales, marketing and product knowledge.”

Nilsson succeeds Dirk-Jan Stoppelenburg, who has been head of the Swedish company since 2008, and will take up his position on August 1.

Nilsson added: “It has forever been a brand close to my heart and its storied past is intriguing to me. I am looking forward to provide visionary leadership and to help continuing to build a strong culture and brand together with my new colleagues.”