Gareth Pugh SS11 video

Gareth Pugh, before showing his SS11 collection, announced no cameras were allowed into

the Paris venue. Instead of the traditional catwalk, Pugh opted for a video of a runway, made by up and coming film-maker Ruth Hogben.

Pugh's penchant for edgy glamour came in sci-fi tunics and dresses, skin-tight futurist trousers and metalic, armoured tops. Kaleidoscopic prints were stunning on screen, as were the billowing chiffon gowns, which rendered into a smokey vision.

For those who cannot wait for the collection to arrive in store next year, a limited edition scarf with next season's print will be available from www.showstudio.com/shop.