Gemma Arterton in S/S 11 G-Star campaign

Ubiquitous young British actress, Gemma Arterton, is the

face of G-Star Raw for their S/S 11 campaign.

Out now, the campaign was shot in Marseille by photographer, Anton Corbijn, who has also directed music videos for Joy Division. Arterton stars alongside world chess expert, Magnus Carlsen.

Arterton’s natural, casual style made her first choice to face S/S 11 for the label recognised for it’s pared down aesthetic.

A G-star spokesperson explains, ‘ Arterton’s meteoric rise in the industry mixed with her grounded approach mirrors G-Star’s philosophy of combining unexpected influences and contradictory elements – chic and RAW, streetwear and couture, denim and silk – to fresh effect.