Gracia Woman awarded the Blue Butterfly mark

Eco-luxe brand Gracia Woman has been awarded the Blue

Butterfly trust mark, an award given out by Positive Luxury honouring brands ‘doing their bit for society and the environment’.

Named after a once extinct butterfly in Britain, which has flourished since being reintroduced in the 80’s, the Blue Butterfly mark is awarded by Positive Luxury’s advisory board of experts from the WWF, Fenton Communications and The Carbon Trust, which assess brands in five areas: environmental impact, labour conditions/human rights, community responsibility, suppliers, and manufacturing.

Founded by Raquel Gracia in October 2010, Gracia Woman is made up of luxurious smart-casual country wear for women, and each piece from the brand is made with organic and Fairtrade materials that not only comply with industry certifications, but also contribute to the welfare of small communities and support traditional artisans, from Cactus Silks to Scottish Tweeds.

Raquel Gracia commented: “Having a Blue Butterfly trust mark helps communicate the values of Gracia Woman - that fashion can be luxurious, beautiful and ethical.”