Great British Fashion Flag showcase

London's Oxford Street has launched a Great British Fashion

Flag Showcase with 147 union flags, including 10 dedicated fashion flags to celebrate Great British Fashion, ahead of the Queen's Diamond Jubilee in June.

Representing 147 years of fashion for the world famous retail destination, the flags will be seen by an excess of 12 million shoppers from more than 200 countries over a period of six weeks. The 12ft high flags will be the first of 500 union flags across London’s West End including Bond Street, Regent Street and Piccadilly.

The 147 fashion flag showcase stretches across one and half miles of more than 70 high street, premium and luxury fashion brands. Dame Judith Mayhew Jonas, chairman of New West End Company, explained: "The eyes of the world will be on London this June as we embark on one of the biggest summers in modern British history. We wanted to be sure the West End, starting today with Oxford Street, paid a huge tribute to such a momentous occasion by celebrating its credentials as the world’s leading fashion destination."

The Right Honorable David Cameron MP, Prime Minister, said: "As the UK gears up for the London 2012 Olympic and Paralympic Games and The Queen's Diamond Jubilee, there's no better time to celebrate the best that Britain has to offer. Contributing over £2 billion to the UK economy, with world-renowned fashion designers, fantastic shopping and distinctive style our fashion industry exemplifies British creativity, passion and entrepreneurship."