Gucci launches international website
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The Gucci headquarters in Florence is home to its creative office but also to
Gucci Museo, a museum that traces the history of the enigmatic Italian luxury brand.
In a bid to reach a global audience, Gucci launches a new international website that is available in eight languages. The site offers archives to the Gucci brand, as well as information about Gucci and the Arts and The Museo itself. Social networks are integrated to facilitate sharing via Facebook, Twitter, Instagram, YouTube and Pinterest.
The museum opened in 2011 and is home to a permanent exhibition drawn from the company’s archives. Contemporary art installations, supported by the Pinault Foundation, are also featured.
Users can find videos about the brand as well as 360 degree images of the Museo interiors, which features many original creations of the early Gucci years.