Guess names chief design officer

Fashion label Guess has announced the appointment of Sharleen Ernster Lazear as its

new chief design officer to oversee all product categories for the Guess brand.

Most recently executive vice president of design at Victoria’s Secret, Lazear will be responsible for the design and development of all product categories within the Guess and Marciano brands, including apparel and licensed accessories, and she will report to Paul Marciano, CEO of Guess.

Commenting on the appointment, Marciano said: "We are very happy to welcome Sharleen to guide a strong vision for Guess brands and I will work side by side with her. She understands the Guess aesthetic and the importance of creativity and innovation at Guess as well as how important our denim heritage is to us for the last 30 years.

“She brings a new level of leadership in design, beginning with concept all the way through to market. She has a successful track record of designing brand-right product that captures the emotions of the consumer."