Gwyneth Paltrow's Goop names new CEO

Goop, the lifestyle and fashion blog and e-commerce platform founded by actress Gwyneth Paltrow, has named Lisa Gersh as chief executive

officer to head up the digital brands expansion.

Gersh, former president and CEO of Martha Stewart Living Omnimedia, will succeed Sebastian Bishop who left the company in April and will oversee the platform’s exclusive fashion collaborations with top designers, such as Stella McCartney and Diane von Furstenberg, as well as look into introducing Goop’s own label.

"Lisa is a visionary leader with unparalleled creativity and savvy," said Paltrow. "She's the perfect person to build on the momentum we have already created at goop and to diversify our opportunities to bring goop's positive energy directly to consumers in what they read, what they try, what they buy and how they live."

Prior to working at Martha Stewart Living Omnimedia, Gersh was president of strategic initiatives at NBC and co-founder, president and chief operating officer of Oxygen Media.