Halston launches digital flagship

Fashion label Halston has launched its online flagship store, offering customers in more than

80 countries including the UK, Europe, United States, Canada and the Asia-Pacific nations access to the brand’s ready-to-wear, evening gowns and handbag collections. Designed to complement Halston Heritage’s ongoing digital strategy to strengthen the brands communication with its customers and to grow the company, the site includes editorial alongside an easy-to-shop e-commerce site that reflects the luxury brand’s timeless elegance aesthetic.

Created in partnership with Branded Online, who developed the proprietary platform, the e-commerce provider will continue to manage all back-office functions including fulfilment, distribution and client services, while Halston will remain in charge of the online boutiques day-to-day business including merchandising, marketing, brand creative and brand communication.

Ben Malka, chairman and CEO of Halston said: "The launch of Halston's first e-commerce store is an important milestone for one of America's most iconic fashion brands. The site will serve as our global flagship and will give us the opportunity to present the brand the way we envision it, while reaching new audiences in new markets across the world."

The e-commerce launch follows the rollout of the first Halston Heritage retail stores earlier this year in New York, Beverly Hills, Las Vegas, and Kuwait. The brand is aiming to have opened 20 stores worldwide by the end of the year.