Heidi Klein opens pop-up shop in Covent Garden

Luxury swimwear label Heidi Klein opened its debut summer/beach wear pop-up store in Covent Garden, London

on Tuesday.

The swimwear label has rented a 1,000 square foot space at 29 Floral Street, joining the likes of other pop-up shops in the area including Bobbies, My-wardrobe.com, Kat Maconie and Orlebar Brown this summer.

The temporary store, which is set to run throughout the summer months, replicates the labels Chelsea and Westbourne Grove boutiques. “We wanted to offer the same exclusive shopping experience found at our other London boutiques,” commented Heidi Klein's founder, Heidi Gosman.

The pop-up store offers shoppers complementary personal fitting seasons for its swimwear, and had launched a social media competition on Instagram. Shoppers who tag a photograph of themselves wearing Heidi Klein are automatically entered in its online competition to win a bikini of choice.

Heidi Klein first opened its doors in 2002, and currently runs two standalone stores in London. The labels swimwear and beachwear collection is also available at Liberty London and a number of department stores and boutiques around the world.