High earners doing online product research

High earners are much more likely to research a product

online before making a purchase new research has found.

In a new study by Hitachi Consulting UK, results have revealed those individuals surveyed who earned over £100,000 per year said that they “always” looked for information online before making a purchase.

The survey of 1,000 UK consumers aged between 18 and 55+ was in support of Hitachi Consulting UK’s research into the ‘Shopping Particle’, the term used to describe the exact moment in every retail transaction when the customer makes the decision to buy a particular product, whether online or in-store, at a particular price and from a particular retailer.

Chris Gates, director of retail at Hitachi Consulting UK, explained: “With so much information now available, today’s retailers have the perfect opportunity to see the shopping experience through the eyes of their customers and to understand their wants and needs like never before. For retailers, this level of insight is crucial, as it will enable them to understand their consumers’ preferences and to create a personalised experience that delivers the right information at exactly the right time.”