HL Jeans Co extended tour

This summer saw the launch of HL Jeans Co Tour bus as part of its activation strategy.

The vintage double decker bus travelled to various music events in throughout the UK. The bus has been transformed into a chill out back stage area to relax with guests that have boarded such as Rhys Ifans, Pixie Lott and JLS.

The tour has been extended and will attend more music events until the end of summer. HL Jeans Co is the younger brother of casualwear label Henri Lloyd.