Hobbs appoints buying and merchandising director

Womenswear retailer Hobbs has announced the

appointment of Helen Williamson as director of buying and merchandising as it continues to strengthen its management team.

Joining at the end of January next year, Williamson is joining the team from Ted Baker, where she has worked since 2006, progressing from senior merchandiser to buying and merchandising director.

Williamson’s appointment comes as Hobbs reported that its new-look website registered the single biggest sales day in October, with online sales rising by 20 percent on the previous record day.

Commenting on the appointment, Nicky Dulieu, Hobbs CEO, said: “We’re delighted to welcome Helen Williamson to the team as our new Director of B&M.

“For us, Helen is the final piece in the puzzle to completing our management team as we look to grow the business both online and internationally.”

Williamson is the latest addition to the team, which includes Gracia Amico, who joined from Arcadia in September and Clare Dobbie who was appointed in March this year from Asos.