Holland & Holland launch U.S. e-commerce site

British lifestyle brand Holland & Holland, known for its traditional

outdoor sporting attire, has launched its online store in America.

Previously only available online in the UK, the new interactive e-commerce platform allows Holland & Holland clothing, fashion accessories, gifts and shooting accoutrement to be available for purchase across the US for the first time.

"We are truly excited to introduce our online store in the U.S.," said Guy Davies, director of sales for Holland & Holland. "While we will continue to have a physical presence in our New York City Gun Room, as well as select, authorized retailers across the country, this expansion allows us to reach our customers anywhere in the U.S., in the comfort of their own home."

Owned by the Chanel Group since 1989, Holland & Holland holds royal warrants from the Duke of Edinburgh and the Prince of Wales, and is recognised worldwide for its clothing that celebrates British elegance, quirkiness and style.