Hotter opens 50th branded store

Footwear retailer Hotter is celebrating the opening of its 50th branded store after a period

of rapid expansion.

The launch of the Milton Keynes store will be followed by 20 more openings in 2013, with the creation of 200 jobs. The multi-channel retailer, which three years ago had only five stores, manufactures 1.5 million pairs of shoes each year in its Lancashire factory. It also operates a 100 seat call centre, servicing customers in the UK and the US.

"The advantage of being an established customer focused brand at the outset of our retail expansion was the detailed demographic information we possessed which helped us identify Hotter hotspots,” explained Hotter’s managing director Peter Taylor who joined the business last year from Hunter.

"We have been thoughtful and deliberate with our strategy, spending time on the high street to see what is happening, reviewing every decision and always keeping the customer at the front of our mind."