House of Fraser launch Label Lab

House of Fraser has announced the launch of Label Lab Menswear. Inspired by the offbeat style

of London's East End, the urban casualwear men's clothing collection features lived-in leather shirts, biker jackets and work-wear inspired denim, as well as staples such as striped shirts and printed tees form to give the new label its individual DNA.

The marketing campaign is being fronted by Tall Ships; an emerging Brighton based 3-piece band who will feature within the brand's print and digital media content.

Label Lab will join the House of Fraser menswear collection alongside brands such as Barbour, Aquascutum, Desigual and Superdry.