House of Fraser most visible site for fashion searches

Department store group House of Fraser has overtaken Asos

to become the most visible site for fashion retail-related searches, according to new research.

The report by digital marketing agency Greenlight showed that there were 3.2 million searches made on Google UK for womenswear, menswear and fashion accessories in July.

Asos maintained a dominant position in the Natural Search space with a strong 57% share of voice in July, a slight increase on the 55% achieved in April.

Debenhams maintained its position in second place due to a strong presence across the natural and paid listings - Greenlight’s report profiles UK consumer online search behaviour and the most popular search terms used to look for products.