House of Fraser redesigns transactional website

Designed to take the customer through an online brand journey

so they can now shop by brand rather than just by department, the new website also includes an inspirational style magazine and links to social media, blogs and general fashion discussions.

Robin Terrell, executive director for multi-channel and international at House of Fraser, commented: "Our transactional website has been an integral factor in the success of House of Fraser over recent years. Multi-channel retailing is a fast moving area and we are always looking at ways to stay at the top of our game. We are confident our current customers will be delighted by the new look and feel of our website, and that the launch of our customer interaction with social media strategy will introduce House of Fraser to new UK and international customers. We are very excited about these new initiatives, which we believe will continue to drive growth this year."