Hunkemöller selects retail agency Kega for cross channel strategy

Lingerie specialist Hunkemöller and retail agency Kega

are joining forces to roll out the European cross channel strategy for Hunkemöller.

Number One in Europe
Hunkemöller has set itself the goal to be Number One in the lingerie market in Europe. The implementation of a cross channel strategy in which the physical stores and online shop join together seamlessly is key. This way, visitors will have the opportunity to shop 24/7 across all channels. ‘Everywhere Commerce’ is the motto. In retail agency Kega, the lingerie chain has found the perfect partner thanks to its ample experience and expertise in the field of cross channel retailing. Ron Hemmer, CFO Hunkemöller: “The cross channel project with Kega is an exciting step in Hunkemöller's development, letting us offer our customers more convenience and choice with a pan-European cross channel platform that allows her to shop whenever and wherever she wants.” The first result of their collaboration is the new web shop of Hunkemöller, soon also available in the physical stores. Ard van Leeuwen, Kega Partner: 'This project is an excellent opportunity for us to put our extensive knowledge and experience in cross channel media strategies for retail chains to optimal use. Expectations are that the first results will be visible in the autumn. Kega and Hunkemöller have entered into a long-term working relationship.

About Hunkemöller
Hunkemöller is an originally Dutch company and the largest high-street lingerie brand of the Benelux. With some 3000 employees and more than 525 shops in 16 countries, Hunkemöller is rapidly expanding. You can currently Hunkemöller shops in the Netherlands, Belgium, Luxembourg, France, Germany, Denmark, Saudi Arabia, Egypt, Kuwait, Spain, Aruba, Curaçao, Russia, Israel, Great Britain and Austria. Hunkemöller’s in-house design team is constantly focused on product innovation and new developments. They make sure you can’t miss the latest trends in lingerie, and that quality and fit are always secure. Hunkemöller has developed a multi-channel strategy for expanding its operations through new shops, shop-in-shops, e-commerce and international franchising. On 3 October 2011 Hunkemöller was presented the Netherlands ING Retail Annual Award for the 5th time running as best store chain in the lingerie and underwear category. On 20 October Hunkemöller won the Piet Heyn Award 2011 for its distinctively daring and visionary approach in the market. A strong brand, brimming with new ideas. Hunkemöller is a part of PAI partners, a European investment company.

Kega, the ultimate specialist in retail
Kega is the retail agency of the Netherlands. In a world where we can shop 24/7, it is of the essence that retailers dovetail their offline and online sales channels. Kega is specialised in this integrated method, called Everywhere Commerce. This is why Kega consciously chooses the integrated approach when developing a cross channel strategy. By bundling the various disciplines of retail communications, promotion marketing and e-commerce, Kega offers the ideal solution for retail situations.

Contact information
For more information about Kega please visit www.kega.nl and for Hunkemöller, www.hunkemoller.com

Or please contact:
Talitha Dhondai E: persberichten@kega.nl T: +31252 750 275