Hunter names creative director

British heritage brand Hunter boots has named Alasdhair Willis, husband of Stella McCartney

and creative entrepreneur, as its creative director.

Willis takes the helm with immediate effect and will work alongside the new commercial sales director, Fabrizio Stroppa, and the recently-appointed CEO, James Suess, who joined the company in December 2012.

His debut collection for the Wellington boot label will be for autumn/winter 2014, and it has been confirmed that Willis will continue to work at the creative and branding consultancy companies he co-founded, Announcement and The Anonymous Partner.

Commenting on his appointment, Willis said: "Hunter is a fantastic British brand with enormous potential. The business has already built a strong foundation for growth with its current product offering, centered on the original boot.

"Going forward, we will be focused on expanding the footwear business while building on the exciting opportunities in other categories such as outerwear. We will also be clearly defining the brand's position in the market and communicating our unique vision across all platforms."

Seuss added: "Alasdhair Willis brings amazing creative talent, style, and commercial realisation to the helm of Hunter. His experience with British heritage brands and developing brands globally makes him an ideal choice to lead the creative team at Hunter as we enter our next stage of growth.

“Alasdhair will define the vision for the brand and develop our creative voice, while working closely with our strong commercial team to bring the world of Hunter to consumers worldwide."