Hussein Chalayan X Puma installation

Through an exclusive showcase at Selfridges, the new

Urban Mobility collection by Hussein Chalayan and Puma is available now Everyone Associates made the installation mixing fashion to art create a boundary pushing consumer experience. Besides sportswear, the range features urban and travel styles, all connected through Puma’s technical knowledge and the creative direction of Chalayan.

The installation represents changing landscapes following a sports Urban Mobility theme. Various types of materials are used to represent different times at different places. The complete collection will be on display, and all pieces are equipped with a bar code to be scanned by mobile internet users.