Innovative ideas from Uniqlo

Uniqlo is to implement an experiential and social media campaign that will see the public using

their footsteps to power displays at its two flagship London stores during October, using an innovative floor surface that converts footsteps into energy.

The campaign developed by integrated creative agency BD Network aims to drive footfall into the fashion retailer's stores and create awareness of its HEATTECH clothing range. The stores will feature a special ‘Heat Spot’ floor surface that harvests kinetic energy from the impact of people stepping on them and delivers bursts of energy to stores’ windows.

Sarah Walton, marketing manager at Uniqlo UK said: "At Uniqlo, we’re always looking at ways to do things better for our customers - whether that be through the quality and superior performance of our clothing or by enriching the consumer experience. We felt that BD Network’s ideas resonated perfectly with our core values. They started by thinking about our shopper and how to enhance their in-store experience. Then they added an exciting innovative and creative layer to deliver brand engagement."