Internaçionale to open concept flagship

Fashion retailer Internaçionale is set to open a new concept

flagship this weekend within the Meadowhall Shopping Centre in Sheffield. The store will be the first of the brand’s new innovative and contemporary concept stores created in conjunction with creative design agency Raylians, and will offer the latest fashion from its main line and Sophie girlswear collection.

The new store, which will create in excess of 40 jobs, features a bespoke interior that has been design for the brand by Harris Cox and will include a new footwear department, cash desks, fitting room layouts and furniture.

Caraline Money, Internaçionale Retail Operations Director, said: “Meadowhall is one of the UK’s premier shopping destinations, so when this store became available we jumped at the opportunity, as it is extremely important for us to have a strong brand presence in this market. The strategy for this year is to enter key markets to raise the profile of the brand and increase market share within the fashion retail sector.”

The Internaçionale concept flagship will be opened on March 30 by Sheffield-born celebrity presenter Jessica-Jane Clement.