Into Somerset announces latest ambassador

Somerset’s inward investment body, Into Somerset has

made Roger Saul, the entrepreneur best known for creating and growing the iconic British Fashion label Mulberry, an ambassador for the county.

In his new role, Saul will promote the county and encourage other brands to bring their businesses to the region.

More recently, Saul’s attentions have been focused on his latest venture – the new multi-million pound Designer Emporium at Kilver Court in Shepton Mallet, which he launched in mid-2011. Already the home of the Mulberry Factory Shop, the Kilver Court regeneration is a designer brand outlet village with restaurants, and facilities for weddings, conferences and events.

Rupert Cox, Chief Executive of Into Somerset, comments, “We are delighted to welcome Roger Saul as an Ambassador for Into Somerset. It’s great for us to have yet another of Somerset’s leading entrepreneurs and international, iconic brands on board, helping to promote Somerset as a fantastic, inspiring place to do business.

“Into Somerset’s Ambassadors are an invaluable resource for the county, spreading the word far and wide about how great it is to do business here. Somerset’s entrepreneurial heritage and culture is second to none and we are always delighted to show new businesses what we have to offer in Somerset and support them in their creation or relocation.”