Inverted Edge secures 1.6 million to launch fashion e-tailer

The global online fashion retailer announced Tuesday that it

has raised over two million Singapore dollars (1.6 million dollars) through initial investments by venture capital funds and private investors. Inverted Edge will use the funds to launch a curated Ready-to-Wear collection from the best of Asia Pacific’s independent designers.

“There are tremendous cost and resource constraints for designers in Asia Pacific who want to sell internationally. Building an online storefront, marketing across borders and managing fulfillment and customers requires an enormous investment in time, money and people,” Debra Langley, CEO and Founder of Inverted Edge said.

Inverted Edge´s founding backers include the Singapore National Research Foundation (NRF), Incuvest Pte Ltd, an NRF-supported Technology Incubation Scheme incubator, Accel-X Pte Ltd and four other undisclosed private investors.

As confirmed by the company in a communication on Tuesday, the initial investment will be used by Inverted Edge to develop “a world-class online fashion shopping experience featuring a curated Ready-to-Wear collection from the best of Asia Pacific’s independent designers.”

When launched, Inverted Edge will offer a unique collection of curated fashion from Asia Pacific’s most talented independent designers. “This will meet the growing demand from consumers who want beautiful, interesting fashion that has been thoughtfully curated to reflect their sense of style, is relevant to their lives and offers a consistent point of view,” the company advanced Tuesday.

Langley added, “Over the last few weeks, Inverted Edge has been working steadily with our fashion partners to prepare their amazing collections for our launch. We have set our sights on becoming a successful online fashion retailer that represents some of Asia Pacific’s best independent fashion designers. I am truly excited about the potential and possibilities that lie ahead for Inverted Edge.”