IRO to make London debut

French fashion brand IRO is set to open its first UK store this summer at Brompton Cross in West

London.

The Paris-based label, which launched in 2004 by brothers Laurent and Arik Bitton, currently has 76 outlets and 10 stores across America, Europe and the UAE, and the UK store is expected to be the first of many, with property agent Cushman & Wakefield hired to find up to four additional stores across London and the UK.

The debut store will be a 1,500 square foot unit and will see the French brand joining other high-end retailers including Philip Lim, Carven, Carolina Herrera, J Crew Women, Maje and Sandro in the Brompton Cross area, which is fast becoming London’s newest luxury address behind Bond Street, Sloane Street and Mount Street.

Natalie Lintott, partner in Cushman & Wakefield’s central London retail team, said: “IRO’s edgy appeal will ensure success in Brompton Cross – the brand fits perfectly into the eclectic and upmarket tenant mix in the area.

“Brompton Cross has gone from strength-to-strength in recent years and is now firmly positioned as London’s ‘fourth luxury destination’.”