Italian denim brand launches in the UK

Italian men and women's denim label YES-ZEE has

launched in the UK.  First conceived under the name of Essenza, this popular denim brand  has been rebranded as Yes-Zee for the UK marketplace.

 Taking inspiration from clean lines with a modern and refined finish,  the denim brand focuses on comfortable fabrics and attention to  detailing and it aims to appeal to young fashion consumers.

 With 10 stores in Italy and more than 500 wholesale doors across  Europe, the brand is launching into the UK with its spring/summer 2013  collection and can be found in London at the CHIC-ca Fashion Showroom.

 Cristina Abriani from CHIC-ca Fashion Showroom the force behind  bringing YES-ZEE to the UK said: “Italians can dress casually but  always look smart and effortlessly classy. It was during my research  for the quintessential Italian casual wear that I discovered YES-ZEE  and I am thrilled to be able to represent this brand in the UK.”