Ittierre extends Aquascutum licence

Italian licensing group Ittierre has announced that it is

extending its agreement with British heritage brand Aquascutum from five to 30 years following the brand’s acquisition by YGM Trading.

The terms of the licence remain the same as before the brand’s administration, covering the production and distribution of Aquascutum ready-to-wear and accessories collections, for both men and women in Continental Europe, Russia and the Middle East, excluding the UK.

Ittierre, which also holds the European licences for brands including Tommy Hilfiger and Karl Lagerfeld, has significantly extended the length of the license after being satisfied with the new set up at Aquascutum after its sale to YGM in May.

Ittierre general manager Alessandro Locatell said: “We are very satisfied about the new picture for Aquascutum with YGM. We have just extended the partnership and we are very happy to work together with YGM as a unique partner and a unique brand owner.”

Hong Kong-based YGM Trading, which owned the Aquascutum brand in 42 countries across Asia, took control of the British retailer including its UK stores, concessions, and head office operations back in May, after the business fell into administration in April citing tough trading conditions.