ITV to air Asprey documentary
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Luxury British brand Asprey is to be the subject of a special hour-long fly on the wall TV documentary to be aired on
ITV this month.Airing on July 3, ‘Inside Asprey; Luxury by Royal Appointment', will offer viewers a true insight into both the brand’s creative and retail departments, including access to many of the employees including Asprey’s managing director Paddy Byng.
The documentary was filmed over a six month period last summer and showcases unprecedented behind-the-scenes access to the firm’s 167-year old flagship store on London’s Bond Street as well as a view of the staff’s daily routines.
In addition the hour-long special also offers an exclusive glimpse of the hidden workshops housed above the store and the expert craftspeople at work and follows Asprey's sales team as it launches the brand’s 'Private Handbag Collection'.
Commenting on the documentary, Byng said: “We are pleased to be able to share our unique story through this documentary, a rarity for a brand such as ours. With a close look at the real people behind the Asprey doors, we hope that you will see a true glimpse of this exceptional British brand and those who are truly invested in making Asprey, a true luxury house relevant today.”
‘Inside Asprey; Luxury by Royal Appointment' airs in the UK on July 3 at 9pm on ITV.