Jack Spade coming to London

New York-based menswear and accessories brand Jack Spade is

opening its first European store in London this week. The single storey store will be located on Brewer Street and will stock the American brand’s full range of bags, apparel and accessories.
 
Founded in 1996 out of a warehouse on Warren Street in New York City, Jack Spade is known for designing items that can be useful as well as stylish, and has nine retail stores across America, Japan and now the UK. The London store follows the success of the brand’s Tokyo shop that opened last autumn.
 
To celebrate the London store, Jack Spade will be distributing 10,000 unique wooden airplanes throughout the city on March 30 and 31. The balsa-wood gliders, which have been sold in the brand’s stores since it launched feature printed iconic NYC taxi checkerboard patterns on the wings, 'googly eyes' on the cockpit and its logo on the tail.