British University-inspired brand Jack Wills will launch in Hong Kong on December 1 with theopening of two stores in the Leighton Centre in Causeway Bay and in Kowloon’s Harbour City mall.
The Leighton Centre will be the brand’s flagship store with a 6,000 sq ft split-level offering, which will be painted in the retailer’s signature pink and blue stripes and will feature a Union Jack floor. The store also houses a pink and blue Land Rover, and a den area, which includes Mac stations, DJ decks, large TVs, British Chesterfield sofas and leather armchairs.
Both shopping areas were chosen because they are favourites of mainland Chinese tourists, and will launch with the brand’s autumn and Christmas collections, which include limited edition tweed jackets, t-shirts and silk shirts and dresses.
Founded 12 years ago, the label has more than 60 stores in the UK, Ireland and the US, which it entered last year. The brand follows other casual wear retailers including American Eagle and Hollister into the Hong Kong marketplace and will be joined by Gap, Abercrombie and Fitch, and Forever 21, all of which are opening stores soon.