Jaeger catwalk show for Vodafone

With new world, digital days evermore seeing the collision of fashion and technology, Jaeger,

a fashion brand looking to the future (their virtual store ships to 29 countries including the US) is working with Vodafone on a one-off catwalk show.

Taking place this month during London’s A/W11 shows, Jaeger is offering Vodafone users the chance to re-view their S/S 11 collection (already in store) in a bid to make London Fashion Week accessible. 200 pairs of tickets are available for Vodafone users to the re-staged catwalk show, which will be held on Sunday 20th February 2011 at Somerset House, London.

Belinda Earl, Jaeger's Group Chief Executive, comments: "We are delighted to offer Vodafone UK customers exclusive access to a special Jaeger London Spring/Summer 2011 catwalk show, as part of London Fashion Week. We are very proud of our current collection, which is in-store already, and hope that those Vodafone customers lucky enough to get tickets will thoroughly enjoy the experience."

Jaeger London's Autumn/Winter 2011 show takes place at 1pm on Saturday 19th February 2011 at the BFC Catwalk Show Space, Somerset House, Strand, London WC2R 1LA.