Jaeger opens Italian shop-in-shops

Jaeger has expanded into Italy with the opening of four shop-in-shops in Coin department stores.

Coin is Italy’s biggest department store chain and the four shops – in Milan, Rome and Padua - will stock a selection of womenswear from the Jaeger London collection and accessories.

Jaeger chief executive Belinda Earl said the tie-up was another step in the retailer’s international expansion. Jaeger already has shop-in-shops in stores such as France’s Galeries Lafayette, Ilum in Denmark and Nordstrom in the US.

The Jaeger London collection was shown at London Fashion Week earlier this month.