Jeff Tweedy promoted at Sean John

American fashion and lifestyle label Sean John, founded by Sean “Diddy” Combs, has

announced the promotion of Jeff Tweedy to President of the company, effective immediately.

Tweedy, who most recently served as executive vice president, has worked at Sean John since 1998 and in his new role he will be responsible for all aspects of the company's operations including strategic brand development, design, and all of the Sean John licensing and retail partners.

Commenting on the promotion, Sean "Diddy" Combs said: "Jeff has been with Sean John since the very beginning and I am confident that he is the right person to lead Sean John into the future. Jeff has laid out a clear vision and strategy for the brand and I have seen the positive changes he has made alongside the great team we have assembled here."

Tweedy added: "This is a great opportunity and a new challenge for me. I have dedicated much of my professional career to the Sean John brand and I am very proud of where it stands today with more work to be done.

“I am excited to continue my relationship with Sean while utilising his marketing genius and his design inspirations to build this brand into an international powerhouse. I am equally excited to continue working with our retail partners with whom I enjoy incredibly strong and longstanding relationships."

Sean John made its fashion debut with a men’s sportswear collection for the spring 1999 season and last year the brand reported more than 525 million Dollars of retail sales in the US.