Jimmy Choo launches virtual showroom

Luxury footwear label Jimmy Choo has launched a virtual showroom that allows customers to view and pre-order

its Autumn/Winter 2014 collection before it is available in stores.

Utilising technology developed by UK start-up Avenue Imperial, which creates interactive indoor tours of retail spaces for the likes of John Lewis and Tesco, Jimmy Choo has been able to create an interactive virtual showroom that is similar to the physical space it presented during Milan Fashion Week in February.

The virtual space uses hi-res photography and 3D mapping and gives Jimmy Choo VIP customers a chance to “see what the editors saw” as well as shop the collection early.

Jimmy Choo chief executive Pierre Denis said: “The buyers’ showroom is normally an inner sanctum open only to industry insiders and editors, but we wanted to give our VIP customers a chance to see and shop the new collection first.

“A virtual showroom is the perfect way to give people an interactive preview and the opportunity to pre-order their favourites to avoid disappointment. The virtual showroom will enhance our multi-channel offering by allowing customers all over the world to get the magic of the Jimmy Choo experience online.”