John Lewis launches online magazine

John Lewis is launching its first ever online magazine this week.

It’s a glossier addition to the retailers instore title ‘John Lewis Edition’ and is published by John Brown Media.

The first edition ‘the spring fashion special’ aims to inspire customers with beautiful products, aspirational images and trend updates. The content will include the editor’s top picks for summer fashion, a focus on key trends, videos for make up and beauty ideas, wardrobe planner tips, and a competition to win exclusive £500 John Lewis vouchers.