John Lewis strengthens omnichannel offering

Department store John Lewis has appointed Sienne Veit to the newly-created role of director of online product as it

looks to reinforce its continued focus on its multichannel strategy.

Her appointment comes as John Lewis continues to experience more than half of its web traffic via mobile and tablet devices and Veit will be responsible for the development of the retailer’s online customer experience across all channels, reporting to online director Mark Lewis.

Veit takes up the position following a year as director of her own consultancy, Invisible Stuff. Prior to that she was head of mobile at Morrisons and worked at Marks and Spencer on the development of its mobile channels, and last year she was named as one of Mobile Marketer’s Women to Watch.

Mark Lewis said: “With a deep passion for customer experience and many years working in the digital retail space, Sienne is ideally placed to lead the next stage of our online and omnichannel growth and ensure customer experience across our website, mobile, tablet and other devices is market-leading.”

Veit added: “I'm thrilled to be joining John Lewis. Over the last few years, the business has worked hard to grow its omnichannel offer to customers and I'm looking forward to building on this to ensure John Lewis remains renowned for its outstanding experience to customers no matter how they choose to shop.”