John Lewis to trial own-brand opticians

Department store John Lewis is to launch its own-brand opticians in its Westfield Stratford City and Cardiff

stores this autumn, as part of the retailer’s strategy to expand its retail offer within its shops.

The optician concessions will feature brands including Giorgio Armani, Prada and Ray-Ban as well as a wide range of children’s frames, and will utilise the latest diagnostic eye care equipment including optical coherence tomography, a non-invasive imaging test that can help with early identification of various eye conditions.

Sean Allam, director commercial operations, John Lewis said: “We want to give our customers compelling reasons to visit our shops and believe that the time is right to launch a service that provides the right mix of fashion leading product and top quality eye care.

“John Lewis shoppers rely on us to provide the very best in customer service and product assortment and John Lewis Opticians takes that one step further, offering top class eye care coupled with a range of world leading brands.”

Optical services are the latest addition to the department store’s offering and follows the launch of Kuoni concessions in eight John Lewis branches and successful catering collaborations with Joe and the Juice in John Lewis Solihull, Hotel Chocolat in John Lewis Edinburgh and John Lewis York and Ham Holy Burger and Rossopomodoro in John Lewis Oxford Street.