Joules launches eyewear

Fashion and lifestyle brand Joules is expanding its offering with an eyewear collection designed in collaboration with

eyewear specialist Mondottica to be sold exclusively in optical retailer Vision Express.

The range comprises of 32 hand-crafted spectacles including both optical and sunglasses for women and kids optical for girls aged 8 to 12. Key features of the collection includes the use of the brands signature floral and nautical prints, which features on the arms of the optical glasses as well as across the entire frame for sunglasses, in addition the floral print is extended to the lens cloth.

Joules founder Tom Joule said: “We’re extremely proud of the first Joules eyewear collection, launched exclusively with our friends at Vision Express. We’ve developed this range in response to customer demand and worked hard to make sure each frame is true to the Joules brand, reflecting our country heritage, sense of humour and fun with colour and prints.”

Vision Express chief executive Jonathan Lawson added: “It’s fantastic to partner with Joules to offer their exclusive eyewear range, at an accessible price point for our female customers and with a unique, attractive range for mother and daughter. The collection reinforces the Joules eye for detail and commitment to quality.”