Joules multi communicat​ions strategy

Online fashion retailer, Joules, has deployed a new

unified communications system to enable a multi-channel communications strategy and enhance its level of customer service.

In a bid to offer customer more choices and ways to communicate with the company, the new system will give the retailer a fuller picture of its customer interactions, enabling administrators to tend to more inquiries, more efficiently.

Nick Wyld, head of IT at Joules, explained: "We evaluated our communications strategy holistically, looking at future growth plans and how to further enhance our customer service.

"Through our multi-channel approach, customers are now able to contact us in a range of ways which suit them best at a particular moment, boosting our competitive advantage.”

Tom Joule, Joules CEO, commented: “Customer service is at the heart of the Joules brand and is key to our ongoing success. By opening further communications channels, Joules has improved the chance of a sale being completed and encouraged customer loyalty.”