Juicy Couture names CEO

Fashion and lifestyle brand Juicy Couture has announced the appointment of Paul Blum

as its chief executive officer, effective immediately.

Blum previously CEO of Kenneth Cole Productions, has been appointed for his experience as a “leader and respected brand builder” and will be responsible for driving growth at Juicy Couture. He will report directly to William L. McComb, Chief Executive Officer, Fifth & Pacific Companies, Inc, the parent company of Juicy Couture.

Commenting on the announcement, McComb said: "Paul's experience running and building lifestyle brands is a perfect match for the CEO role at Juicy Couture. His multi-channel background, his passion for digital marketing and sales, and his experience in leading a creatively driven business are just what we were looking for. He is an outstanding leader and collaborator."

"The Juicy Couture brand has such a promising future," commented Blum. "I've watched the brand change in recent seasons, and I believe it has the ability to scale globally, and through multiple channels, to meaningful heights. I am passionate about its digital presence, its capability to expand in accessories, and the relatively unharnessed global equity. I am very excited to join this team."

LeAnn Nealz, President and Chief Creative Officer of Juicy Couture, added: "We've come a long way in the past two years in reinvigorating Juicy, but we have more to accomplish. We look forward to welcoming Paul and moving forward with our turnaround of the business."